美国安利公司的历史沿革是什么呢（美国安利公司的历史沿革是什么呢英文）

作者: 管理员
来源: 投稿
2024-11-22

                         ﻿1、美国安利公司的历史沿革是什么呢美国安利公司历史沿革
起源（1959 年）：
 杰·范安德尔和理查德·狄维士在密歇根州创立 Amway（安利）。
 公司最初专注于销售营养补充剂。
早期发展（1960-1970 年代）：
 Amway 引入直销模式，招募分销商销售产品。
 公司制定了名为 Amway Global 的营销计划，将分销商组织为团队。
 扩大到家庭清洁剂、个人护理产品和其他商品。
国际扩张（1980-1990 年代）：
 Amway 进入加拿大、欧洲、亚洲和其他地区。
 公司收购了 Nutrilite（营养补充剂品牌）和 Artistry（护肤品牌）。
21 世纪：
 Amway 继续全球扩张，进入南美洲和非洲。
 公司成立 eSpring（水净化系统）和其他创新品牌。
 专注于可持续发展和社会责任倡议。
关键时刻：
 1975 年：正式更名为 Amway。
 1990 年：成为首家在美国销售 Nutrilite 产品的直销公司。
 2002 年：收购 Artistry Cosmetics。
 2010 年：收购 eSpring Water Purifiers。
 2022 年：庆祝成立 65 周年。
今天：
Amway 是全球最大的直销公司之一，在全球超过 100 个国家开展业务。该公司销售各种健康、美容、家居清洁和个人护理产品。
2、美国安利公司的历史沿革是什么呢英文History of Amway Corporation
Origins:
 Founded in 1959 by Richard DeVos and Jay Van Andel as Ja-Ri Sales Corporation.
 The company initially sold a line of concentrated cleaning products called "LOC" (Liquid Organic Cleaner).
Initial Growth:
 In 1960, the company was renamed Amway Corporation.
 Amway expanded its product line to include personal care products, vitamins, and other household items.
 The company adopted a multi-level marketing (MLM) business model, where distributors earn commissions on their sales and the sales of their downline.
Expansion and Diversification:
 In the 1970s, Amway entered international markets, including Japan, Canada, and Europe.
 The company diversified its operations, acquiring several subsidiaries, including cookware manufacturer Queen Cookware and nutrition company Nutrilite.
Challenges and Controversies:
 In the 1970s and 1980s, Amway faced legal challenges and allegations of being a pyramid scheme.
 The company successfully defended itself against these allegations and continued to expand its business.
Continued Growth:
 In the 1990s, Amway continued to grow globally, establishing operations in China and other emerging markets.
 The company invested in research and development, launching new products and improving existing ones.
21st Century:
 Amway entered the e-commerce market in the early 2000s, allowing distributors to sell products online.
 The company continued to focus on innovation and launched a number of new products, including air purifiers and water filtration systems.
 Amway expanded its corporate social responsibility initiatives, supporting education, environmental protection, and humanitarian efforts.
Recent History:
 In 2019, Amway acquired the XS Energy brand from Monster Beverage Corporation.
 The company continues to operate as a leading MLM company with a global presence and a diverse product portfolio.
3、美国安利公司的历史沿革是什么呢英语History of Amway in the United States
1959: Amway Corporation is founded in Ada, Michigan, by Jay Van Andel and Richard DeVos. The company initially sells a line of cleaning products door-to-door.
1962: Amway launches its "Dream Builder" program, which encourages distributors to build their own sales organizations.
1964: Amway opens its first international market in Canada.
1965: Amway introduces its first major product line, the G&H line of personal care products.
1967: Amway opens its first manufacturing facility in Kentwood, Michigan.
1972: Amway becomes a publicly traded company on the New York Stock Exchange.
1979: Amway launches its Satinique line of hair care products.
1985: Amway opens its first research and development center in Ada, Michigan.
1992: Amway introduces its Nutrilite line of vitamin and mineral supplements.
1995: Amway launches its Artistry line of skin care and beauty products.
1997: Amway opens its first manufacturing facility outside of the United States, in China.
2000: Amway acquires the XS Energy line of energy drinks.
2003: Amway introduces its eSpring water purification system.
2007: Amway opens its first manufacturing facility in India.
2010: Amway launches its Atmosphere line of air fresheners and home care products.
2013: Amway opens its first manufacturing facility in Brazil.
2015: Amway launches its BodyKey line of weight management products.
2017: Amway opens its first manufacturing facility in Mexico.
2019: Amway celebrates its 60th anniversary.
Today, Amway is a global direct selling company with operations in over 100 countries and territories. The company sells a wide range of health, beauty, and home products through its network of independent distributors.
4、安利公司1959年创立于美国错误，安利公司创立于1954年。